Outdoor advertising is subdivided into highway advertisements, large-scale advertisements in urban areas, big names on the roof, LED displays, body advertisements, etc. Among them, the outdoor billboards are undoubtedly the first choice of many advertising companies. Let's take a look at the unique charm of outdoor advertising:
1, coverage
Coverage refers to the advertising effect that can be generated by a kind of media advertisement covering the size of the crowd and the size of the area. However, the highway advertisement is undoubtedly covered in many outdoor media.
2, cost
Outdoor advertising is the lower price of all other traditional media, and if the provincial capital exchanges high speed, the first-tier cities exchange high speed, the traffic volume will be multiplied, and the cost performance is more prominent.
3, the target population
Unlike other outdoor media, the target group of outdoor billboards is all clear in the outdoor, business people, and travellers outside, which determines that the artillery is favored by many specific industries, such as large and medium-sized enterprises that need to attract investment, brands. The popularity needs to be regional. The companies that improve, their users are these people, and these people are their main users and potential distributors.
